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Web & Internet Strategy + Solutions

Pay-Per-Click Advertising

Reach Highly Targeted Markets Via Paid Google Search Results

iContext provides strategic planning and implementation services for pay-per-click (PPC) web advertisement campaigns using Google AdWords.

Google AdWords are ‘sponsored’ or paid search engine results – results that appear in Google search results or on other sites, that are targetted to the specific keywords that an individual is searching on. When combined with natural web profile building strategies, paid search engine results can often be a surprisingly cost-effective way of reaching highly defined target markets, down to very discrete geographical areas – for example, having your show up only for people browsing from a specific city, province or state.

iContext can manage a highly focussed Google AdWords campaign that only targets people browsing the web in the specific geographical areas in which you’re looking to market your products or services. This keeps your AdWords costs down, and maximizes the effectiveness of your campaign.

Ads can also be targeted to run on specific sites that already have a qualified audience for your products or services.

Contact us for more information on iContext’s managed Google AdWords campaign services.

Demographic Targeting of Facebook Users

Looking to reach a specific demographic, such as age, education level, or income? Facebook ads offer a cost-effective way for businesses and organizations to target a potential audience by their demographics or psychographics.

Please contact us for more information on iContext’s managed Facebook ad campaign services.