Managed Google AdWords Campaigns - iContext Internet Solutions : vancouver web site design, hosting, application development, internet marketing, search engine optimization, seo

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Google Analytics

Most iContext web hosting packages come pre-configured with Google Analytics, powerful web traffic statistics tools that help you to understand who is visiting your site - where they're from, and what they're looking for.

Google Analytics works hand-in-hand with Google AdWords so that you can track your return on investment on paid search result advertising.

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Industry News

26-Feb-2008 Microsoft says counting clicks is passe - touts engagement tool to track online ad campaigns (itbusiness.ca)

19-Sep-2007 How to make keywords work for you (itbusiness.ca)

27-Aug-2007 Do Web metrics really work? (itbusiness.ca)

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Reach (Very) Specific Target Markets Via Paid Search Results

iContext provides strategic planning and implementation services for web advertisement campaigns via Google's AdWords program.

Google AdWords are 'sponsored' or paid search engine results - results that appear in Google search results or on other sites, that are targetted to the specific keywords that an individual is searching on. When combined with natural web profile building strategies, paid search engine results can often be a surprisingly cost-effective way of reaching highly defined target markets, down to very discrete geographical areas - for example, having your show up only for people browsing from a specific city, province or state.

For example, we can tell that you are probably browsing this site from (or near) Washington DC, United States - check map.

Using similar technology, iContext can manage a highly focussed Google AdWords campaign that only targets people browsing the web in the specific geographical areas in which you're looking to market your products or services. This keeps your AdWords costs down, and maximizes the effectiveness of your campaign.

Ads can also be targeted to run on specific sites that already have a qualified audience for your products or services.

For more information on iContext's managed Google AdWords campaign services, please contact us.