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iContext also provides strategic planning and implementation services for web advertisement campaigns via Google's AdWords program.
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There are several simple things you can (and should) do off-line to help drive traffic to your site. See our list of Simple Ways to Promote Your Site for some ideas.
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Search engine positioning or optimization (SEO) is a critical component of ensuring the success of your site.
SEO can be complex -- the proprietary and highly secret algorithm that determines Google rankings, for example, uses 125 to 400 differing factors, many of which cannot be manipulated by site owners or web designers / developers. But there are many factors that can be adjusted and monitored to improve a site's ranking, and iContext can assist you in leveraging your on-line profile to increase web traffic.
How can you get your site to the top of the listings?
iContext begins by assessing your site via our 5 Point Web Site Effectiveness Audit, a comprehensive report on the following factors:
The Web Profile aspect of the report looks at 10 elements that contribute to your site's page rank. Also included in the report is a review of how your site is currently being indexed and ranked by major search engines.
Once areas for improving your site's web profile have been identified, iContext will work with you to make changes to your site.
We'll also recommend ongoing content generation and linking strategies that will increase your on-line profile.
Most companies falsely assume that once their site is submitted to a list of search engines, they will automatically be ranked at or near the top of natural search rankings. In reality, getting and maintaining a good search engine rank is a complex and on-going task. iContext can manage the SEO process for you, allowing you to concentrate on your core business.
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