Is Your Site At Risk from Being Penalized by Google’s SSL Changes?
WARNING – Your Website Needs an SSL Certificate by Summer 2018
Google is moving towards a more secure web. Effective July 2018, they will start treating pages with HTTP connections as “Not Secure”.
After many years of pushing for all websites to be secure by default, Google will mark insecure websites in their Chrome browser beginning this Summer.
The Internet isn’t as secure as you might think! With a website using only HTTP (HyperText Transfer Protocol), anyone can potentially read the data that you send to and from a server.
What is the solution to this privacy problem? HTTPS (HyperText Transfer Protocol Secure).
HTTPS essentially authenticates your website and protects the privacy of the exchanged data by encrypting the end-to-end communication from a customer’s computer to your web server.
What is an SSL Certificate and Why Do You Need It?
SSL (Secure Sockets Layer) certificates are data files that binds a digital cryptographic “key” to your organization’s details. Once the SSL certificate is installed on your web server, the HTTPS protocol is activated to ensure secure and encrypted connections to a web browser.
If your website is not currently secured with an SSL certificate, when your potential customers enter their personal information on your site, they will receive a warning from Google that their private details may be exposed.
Presented with this message, they might become fearful of entering their information and instead, opt to protect themselves by leaving your site rather than fill out your contact form, make a purchase or ask for a quote.
The results could be catastrophic for your business and could mean losing a massive amount of traffic, revenue and sales… not to mention the damage that could be done to your reputation. You need to take the appropriate steps to ensure your customers feel safe entering their private information on your website.
What Will an SSL Certificate Do for Your Business?
An SSL certificate:
- provides security
- increases trust
- is a positive ranking factor in search engine results
- future-proofs your website’s security
iContext’s SSL certificate service can be implemented quickly and cost-effectively, making your customers feel safer and increasing their trust, so you never have to worry about them going to your competition (many of whom may already be using a secure connection to collect inbound leads).
Types of SSL Certificates & Their Benefits[custom_table]
|Proves ownership of domain
|Proves validity of organization
|Displays business name in green address bar
|Shows that business is legitimate
|Assists in Google ranking
|Strong encryption – SHA-2 & 2048-bit
Which Type of SSL Certificate is Right for My Business / Organization?
(DV) SSL personal blogs and very small businesses / organizations
(OV) SSL smaller businesses & ecommerce sites, not-for-profits, & other entities that collect personal data via simple web forms
(EV) SSL larger corporations & governments