Web Strategy - iContext Internet Solutions : vancouver web site design, hosting, application development, internet marketing, search engine optimization, seo

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Clients Say...

"Rob helped strategically organize [the UBC Faculty of Applied Science's] somewhat disparate disciplines in one over-arching web site.... Rare is the individual who speaks articulately to the board of directors and who also speaks code.... Rob Wilson has been invaluable to our on-line marketing and communications success."
ErinRose Handy - Communications Manager, UBC Faculty of Applied Science
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Industry News

18-Mar-2008 Take your website to the next level (Business Development Bank of Canada eProfits)

27-Feb-2008 Five strategies to design - and defend - your online image(itbusiness.ca)

27-Feb-2008 Brand jacking causing huge damage to corporate reputations(itbusiness.ca)

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Strategic Thinking on the Use of the Web

iContext has been developing comprehesive strategic plans for organizations' use of the Internet for over a decade. With a particular focus on higher education, not-for-profits, and small-to-medium businesses, iContext takes the time to understand your overall operational and business goals, and then uses these goals to drive the development of actionable plans that will raise your profile locally and globally.

We also perform independent reviews of existing and planned web sites / web applications (assessing navigation and usability, search engine positioning, accessibility, etc.), and can act as external counsel on in-house developed Internet strategic plans - ensuring your plan and technology choices are fully aligned with your operational and business goals, current business culture, and the rapidly evolving future of web technologies.

Web Strategy Work (Past & Present)

Higher Education

University of British Columbia: Enterprise Web Content Management

Not-for-Profits

Canadian Hemochromatosis Society: Private Self-Help Support Forum
Dalai Lama Center for Peace and Education: On-line Media Credentialling
Vancouver Police Department: Recruitment Outreach

Businesses / Corporations

General Paint: On-line Material Safety Data Sheet Repository
Innovative Aluminum Systems: Private Dealer Support Portal
Vancouver Golf Club: Private On-line Member Communication

Web Development Services

Following the development of a strategic plan, we work with you to implement a web site, web application, or a targetted e-mail or on-line advertising campaign that addresses your needs.

Though iContext does offer comprehensive web services, we can also work with your in-house team or other third-party firms you may be working with to achieve your on-line goals.