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Content Marketing

Interact With & Engage Your Site Visitors

Just having a website is not enough in today’s hyper-competitive environment.

“Content marketing” – creating compelling, entertaining and informative content that can be used across a multitude of communication channels – is reinventing how businesses and not-for-profits engage with their communities.

From search engine optimization to social media, to online advertising and opt-in email marketing, iContext can provide your organization with the strategic thinking and tools to reach an online audience that amplifies your brand and message.

SEO & Pay-Per-
Click Advertising

Traffic is a critical component of the success of your site. iContext provides strategic planning and implementation of both paid (pay-per-click / PPC) and organic (search engine optimization / SEO) traffic generation.

Facebook
Pages

Facebook’s extremely targeted nature – where you can identify the demographics of your audience – allows you to connect with your audience in a highly engaging way. iContext can develop branded ‘fan’ pages that allow you to microtarget your communications.

Twitter
Engagement

Twitter provides you with a truly two-way dialogue with your audience, where you can immediately learn more about what they want and need – or what they don’t want or need. iContext can provide the infrastrcture and training to ensure that your organization is on the pulse of your audience.

YouTube &
Video Production

Be your own broadcaster for little or no cost. From product demonstrations and installation demos to client testimonials, iContext can work with you to develop fully post-produced videos suitable for embedding into your website or YouTube channel.